The company also isn't likely to want its employees mired in disputes about what classifies as a home account and what qualifies as a sub account. "If you have 15 people using your account, it's pretty easy." "They'll start with serial abusers," said LightShed Partners media analyst Rich Greenfield. In addition, Netflix will have to tread lightly around defining password sharers to avoid wrongly tagging people as abusers, such as family members temporarily living away from home.Īn unwillingness to act against this group of users would probably save millions of people from Netflix's crackdown - at least to begin with. It's also unclear how long Netflix would allow those watching on a shared account to maintain access if the primary account holder chooses not to pay the additional fee. Some account holders will undoubtedly be surprised when they receive news from Netflix that their passwords are being shared. Discovery, Comcast 's NBCUniversal and Paramount Global, will likely not set their own plans until after reviewing Netflix's password-sharing reforms. Other owners of streaming services, such as Disney, Warner Bros. No major streamer has ever cracked down on password sharing before.
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